Town and District BID


Newcastle-under-Lyme Event
Newcastle-under-Lyme Event

Transformation from ‘also ran’, to unique destination in under a year

Newcastle-under-Lyme is a market town, which has always been in competition with its neighbouring conurbation of Stoke-on-Trent, and had struggled to define itself when it was no longer a shopping centre of national brands such as Marks and Spencer; however, it is home to interesting independent retailers and many professional service and specialist businesses of national and international reputation.

The ring road of the 1970’s was seen by many as an artificial barrier, which constrained the town from making the most of its business offer – its newly developed College of Further Education, and its strong links to Keele University. As a consequence of the development of the BID there is now a clearly stated aim of developing the identity of Newcastle-under- Lyme as a whole, to the benefit of businesses both inside and beyond the ring road.

In its first year of operation, the Newcastle-under-Lyme BID saw a decrease in vacancies and an increase in footfall by 6%, bucking the national trend. There has been an extensive events programme, creating more animation in the streets, and marketing to promote the town. The BID has also been instrumental in securing Purple Flag accreditation for the BID in its first year.

The BID is currently preparing for its renewal ballot and have once again contracted pfbb UK for their guidance throughout the renewal process.


“We initially engaged PFBB as our consultants and as our project management team to lead and support the Newcastle under Lyme BID engagement and subsequent ballot process.  I can recommend the professional and diligent  approach that PFBB adopted in assisting Newcastle under Lyme BID in deliver a BID business plan that resulted in a successful ballot.  Subsequently, PFBB have been engaged and retained as valued advisers to the Newcastle under Lyme BID board.”

Eddie Leligdowicz

Chair of Newcastle Under Lyme BID Board