Specialist Quarter, City Centre BID

Cathedral Quarter,
Derby

Cathedral Green, Silk Mill Derby
The Strand, Derby
Blacksmith's Yard Derby
Cathedral Quarter Shopping
The Old Bell, Sadler Gate, Derby

Award winning BID now in its third term.

Having re-established Derby City Centre Management through a service level agreement with the City Council, in 2007 pfbb UK led the development of the Cathedral Quarter BID in Derby City Centre and established important and productive working relationships with the businesses together with key partners to the Cathedral Quarter which included City Centre Management, Derby City Council, Cityscape, Marketing Derby and many other key organisations and agencies.

Since the first vote pfbb UK secured the contract to provide Project and Strategic Management to the Cathedral Quarter Company. The BID was established at a time when Westfield had just opened its £340 million shopping mall to the south of the city centre extracting Debenhams and Marks and Spencer from the Cathedral Quarter area. There was considerable concern that the historical part of the city centre would decay and become an urban waste land.

The BID set out to call this northern part of the city centre the ‘Cathedral Quarter’ and had a vision to establish it as a destination in its own right led by brand values of individual, diverse and inspiring. pfbb UK has succeeded in developing a distinct identity for the area and within the first two years of the BID starting it was voted by the Times newspaper as the 13th best place in the UK for a getaway weekend.

The area is now highly respected as a place which attracts premium national and independent retail brands, where there is always something happening, and which has a distinctive lifestyle. It has also established itself as the commercial core of the city centre for professional services and has seen two new office builds in the last two years and two significant listed heritage buildings, including a grade 1, occupied by accountant’s and solicitor’s firms who see the area as having a kudos which could not exist on a business park.

Footfall has bucked the trend throughout the recession, sales are more buoyant here than any other part of the city centre and the area has seen the development of three hotels, including a five star boutique hotel, called the Cathedral Quarter Hotel, when there were no hotels when the BID first started. The BID successfully went through renewal in 2012 and again in 2017. It is now in its third term. The Cathedral Quarter has won two prestigious awards – the ATCM’s 2016 BID of the Year and the Great British High Street of the Year City Location award 2016. It continues to be presented with further accolades such as the Purple Flag accreditation and recognition for their partnership work in the PEEP (Proactive Engagement and Enforcement Programme) to tackle antisocial behaviour and rough sleeping in the city of Derby.

Significant Achievements

  • Reduction in vacancy levels below national, regional and city levels
  • Increases in footfall since the initial decline when Westfield opened
  • New businesses, such as White Stuff, Joules, Dr Marten, Cosy Club, Turtle Bay and Las Iguanas, and national accounting firm Smith Cooper, choose the Cathedral Quarter
  • Retail sales performances exceeding levels seen in the rest of the city centre*
  • In second year of BID voted by the Times Newspaper as the 13th best place for a get-away weekend
  • Establishment of successful loyalty schemes, encouraging engagement with and providing benefits for employees in the BID, and loyalty promotions for visitors and shoppers
  • Effective email marketing and social media management
  • Established weekly street entertainment programme
  • £130 million of investment in the area since the BID started.

*figures from ‘Sales Monitor’ service operated by pfbbUK  (see Sales Monitor in Services section)

Testimonials

“To receive the award of ATCM National BID of the Year 2016 is really fantastic news and is testament to the hard work of all at pfbb UK, the businesses, the working groups and management group and to our highly valued relationship with Derby City Council.

We are proud of everything the Cathedral Quarter has achieved, enabling this wonderful part of the city centre to thrive despite changing retail habits and the economic downturn

Very well done – you should all be extremely proud of this achievement.”

Martin P A Langsdale BSc UES (Hons) MRICS

Chair of Derby Cathedral Quarter BID

“As a business having engaged with the Derby CQ BID Company, and as a result with pfbb, I would say that my horizons as well as the outlook I have on my business have certainly been broadened by the experience. The individuals at pfbb have shown themselves to be not only totally professional, organised and influential in our local endeavours but have also demonstrated a commitment and a feeling of genuinely caring what happens in this area which is way beyond the expectations you might expect to see with other consultancy services – it has been wholly refreshing.”

Hayley Baddiley

Owner of Zest Restaurants
Vice Chair of Cathedral Quarter BID Management Group