With over 20 years of experience in managing town and city centres and supporting BIDs, we understand the dynamics and challenges they face — and how vital accurate, insightful information is for making the right decisions about the future of your place. That’s why BT is a trusted partner in providing high-quality data from a verified, controlled source.
Footfall Analysis and Retail Insights
The BT Active Intelligence Insights and pfbb UK Footfall Analysis service is the ultimate insights platform for BIDs, retail destinations, and town and city centres that want to make informed, data-led decisions. Using BT’s cutting-edge data platform and pfbb UK’s expert evaluation, we transform raw information into actionable intelligence. This enables detailed footfall analysis reports, revealing trends that support planning, investment, and strategic development.
BT Active Intelligence processes over 25 billion data points from mobile phone activity daily. These signals are anonymised, aggregated, and interpreted to provide granular insights into the physical movements of over 53 million adults in the UK — giving you exceptional visibility into retail and visitor behaviour.
It offers a powerful alternative to traditional data collection methods:
• Data is anonymised and aggregated by time, geography, age, and gender — we use data for good.
• One-third of the total UK adult population is represented.
• Always-on monitoring ensures continuous, real-time information capture.
Footfall Counting Systems and Monitoring
Our footfall counting systems integrate seamlessly with BT’s telecoms data to deliver a complete understanding of visitor behaviour. By combining mobile network data with physical footfall traffic counters, we provide a comprehensive view of how people move through your area.
Our expertise in footfall monitoring and data analysis ensures that each footfall report gives you reliable, consistent, and meaningful insight into your town, city, or retail environment.
People Counting Software and Solutions
pfbb UK’s approach combines data science with on-the-ground experience. Our advanced people counting software and people counting systems support Business Improvement Districts, high streets, and retail centres by turning raw visitor data into actionable insights. These people counting solutions are designed to measure visitor volumes, dwell times, and behavioural patterns with precision.
Footfall Reporting and Retail Analytics
We provide weekly and bespoke footfall reporting to help you plan, monitor, and evaluate activity across your destination. Each footfall analysis report delivers deep insight into demographic attributes, home catchments, and audience segmentation.
Our retail footfall analysis and retail footfall analytics services identify key patterns, from peak visiting hours to catchment origins and customer profiles – enabling you to benchmark performance, attract investment, and improve marketing outcomes.
This service delivers invaluable location and demographic insights based on BT’s EE mobile network data, helping you gain a deeper understanding of your audience, measure success effectively, and uncover hidden opportunities for growth.
