With over 20 years experience in managing town and city centres and supporting BIDs we understand the dynamics and challenges facing us all and how important accurate and insightful information is to making the right decisions for the future of your town and city centre. That is why BT is a trusted partner in providing data from a significant data source over which they have control.
The BT Active Intelligence Insights and pfbb UK Analysis is the ultimate insights service for BIDs and town and city centres who want to make informed decisions. With the BT Insights’ cutting edge platform, and pfbb UK’s expert analysis, data becomes empowering information which enables you to make informed decisions and detailed evaluation.
BT Active Intelligence processes over 25 billion data points from mobile phone activity daily. It is then aggregated and made anonymous to provide granular, large-scale insights into the physical movements of 53 million adults in the UK.
It offers a powerful alternative to traditional data capture methods:
• Active Intelligence’s data is anonymised and aggregated over time, geography, age and gender. We use data for good.
•1/3 of total UK adult population represented
• Always on – continuous telecom signals from mobile phones means that the data is being continuously collected.
pfbb UK Analysis means that the data evaluation is targeted to the use and application of Business Improvement Districts and Town and City Centres. Our management of BIDs and town and city centres for the last twenty years means that our understanding of the data collection methodology provides insights and evaluation of events, business offer and your marketing and communications.
We provide weekly and bespoke evaluation and reporting to support planning of events, marketing and strategic planning:
• Greater insight – gives understanding population demographics attributes and home catchments of your town or city centre
• Targeted evaluation – enables you to assess different parts of your town or city centre.
• Weekly reporting on footfall – gives peak visiting hours, dwell times, catchment origins of your visitors and demographics.
This service delivers invaluable location and demographic insights based on BT’s EE mobile network data, helping you gain a deeper understanding of your target audience and uncover hidden opportunities.
