BT Active Intelligence & pfbb UK Analysis
Visitor Intelligence for Towns, City Centres and Destinations
With over 20 years of experience in managing town and city centres and supporting BIDs, we understand the dynamics and challenges they face – and how vital accurate, insightful information is for making the right decisions about the future of your place. That’s why BT is a trusted partner in providing high-quality data from a verified, controlled source. Read on for more information about the BT Insights & pfbbUK Footfall Monitoring and Analysis Service
Footfall Analysis and Retail Insights
The BT Active Intelligence Insights and pfbb UK Footfall Monitoring and Analysis Service is the ultimate insights platform for BIDs, retail destinations, and town and city centres that want to make informed, data-led decisions. Using BT’s cutting-edge data platform and pfbb UK’s expert evaluation, we transform raw information into actionable intelligence. This enables detailed footfall analysis reports, revealing trends that support planning, investment, and strategic development.
BT Active Intelligence processes over 25 billion data points from mobile phone activity daily. These signals are anonymised, aggregated, and interpreted to provide granular insights into the physical movements of over 53 million adults in the UK — giving you exceptional visibility into retail and visitor behaviour.
It offers a powerful alternative to traditional data collection methods:
• Data is anonymised and aggregated by time, geography, age, and gender — we use data for good.
• One-third of the total UK adult population is represented.
• Always-on monitoring ensures continuous, real-time information capture.
Footfall Counting Systems and Monitoring
Our footfall counting systems integrate seamlessly with BT’s telecoms data to deliver a complete understanding of visitor behaviour. By combining mobile network data with physical footfall traffic counters, we provide a comprehensive view of how people move through your area.
Our expertise in footfall monitoring and data analysis ensures that each footfall report gives you reliable, consistent, and meaningful insight into your town, city, or retail environment.
People Counting Software and Solutions
pfbb UK’s approach combines data science with on-the-ground experience. Our advanced people counting software and people counting systems support Business Improvement Districts, high streets, and retail centres by turning raw visitor data into actionable insights. These people counting solutions are designed to measure visitor volumes, dwell times, and behavioural patterns with precision.
Footfall Monitoring and Analysis Service
We provide weekly and bespoke footfall reporting to help you plan, monitor, and evaluate activity across your destination. Each footfall analysis report delivers deep insight into demographic attributes, home catchments, and audience segmentation.
Our retail footfall analysis and retail footfall analytics services identify key patterns, from peak visiting hours to catchment origins and customer profiles – enabling you to benchmark performance, attract investment, and improve marketing outcomes.
This service delivers invaluable location and demographic insights based on BT’s EE mobile network data, helping you gain a deeper understanding of your audience, measure success effectively, and uncover hidden opportunities for growth.
Robust sample size and control over data source
BT Active Intelligence processes over 25 billion data points from their EE mobile phone activity daily. These signals are anonymised, aggregated, and interpreted to provide granular insights into the physical movements of over 53 million adults in the UK – giving you exceptional visibility into retail and visitor behaviour.
It offers a powerful alternative to traditional data collection methods:
- Data is anonymised and aggregated by time, geography, age, and gender – we use data for good.
- One-third of the total UK adult population is represented.
- Always-on monitoring ensures continuous, real-time information capture.
Case Study
Northampton – Women’s Rugby World Cup Final 2025
Our analysis for Northampton BID revealed:
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+14.5% uplift in Market Square compared to the previous week
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+21.1% year-on-year uplift in the wider town centre
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Major increases from surrounding towns such as Rushden (+122%)
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Significant national catchment expansion (Leicester +900%, London +56.9%)
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Strong international visitor engagement linked to the University’s Welcome Week.
This insight helped the BID evidence the impact of their event programme and demonstrate value to stakeholders.
Other places benefiting from this insight
Weekly and monthly reporting helps track town centre activity, seasonal variations and event performance throughout the year for other city and town centres including Manchester, Milton Keynes and Luton to support ongoing monitoring and strategic planning. It also covers commercial districts such as Bracknell’s globally recognised commercial district.
How it works
We can monitor and analyse any area and shape you define (subject to a minimum width of 100 metres) whether it is:
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A town square
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A retail core
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A leisure or night-time economy area
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A business district
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A shopping centre
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A visitor attraction
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A whole town centre footprint
Who this service is for
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Business Improvement Districts (BIDs)
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Local Authorities
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Economic development teams
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Visitor economy & tourism services
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Event organisers
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Cultural districts
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Shopping centres & retail landlords
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Commercial developers
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Universities and campus?town partnerships
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Visitor attractions & destinations
Whether you want to measure event impact, understand your catchment, assess your evening economy, or monitor performance throughout the year, this service provides the evidence you need to make informed decisions.
Speak to Us
To find out how pfbb UK and BT Active Intelligence can help your area understand, attract and retain visitors:
- [email protected]
01332 419051
pfbbUK – turning data into insight, and insight into better places.
